Level Up Your Business: Strategic Growth, Leadership, and a Dose of Reality

March 24, 2026

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 Introduction 

Are you ready to take your business to the next level? Then join host Mike Harris on the latest episode of the Leaders in Strategy Podcast (Season 4 Episode 11), when he talks to award-winning podcast host and business advisor Jeanette Linford about the secrets to strategic growth, effective leadership, and navigating the inevitable challenges businesses face. 

Get ready to ditch the theory and embrace practical, actionable advice that can transform your business.

Ice Breaker

A mantra that Jeanette lives her life by is: “You only have one life, so make it count." 

Are you living your best life? Because if not, you are wasting an opportunity. 

The Power of Strategic Planning

Before diving into tactics, Jeanette emphasises the critical importance of defining your "why." 

Without a clear purpose, you risk wasting valuable time and energy. It's about understanding your current position and envisioning your desired future state. 

This involves creating a strategic plan and roadmap, driven by clear objectives for growth and profitability. 

Identify the key drivers in your business – whether it's product, service, technology, or people – and build a plan with clear ownership and accountability.

The Right People: Your Key to Success

Mike highlights the importance of surrounding yourself with the right people. These individuals should support, inspire, challenge, and equip you to achieve your goals. 

Building a strong team is paramount to success.

Mindset Matters: Opportunity vs. Risk

How do you approach challenges and opportunities? Are you a pessimist, focusing on risks, or an optimist, seeing potential? 

Strive for a balance, with opportunities matching risks. Assess the likelihood and potential impact of each and proactively mitigate high risks while capitalising on opportunities.

Remember, risks and opportunities can often be two sides of the same coin.

Brave, Bold, Brilliant: A Holistic Approach

What sets Jeanette’s business - Brave, Bold, Brilliant - apart? It's the integration of leading yourself, your team, and your business. 

Unlike consultants who focus solely on business strategy or L&D programs that address leadership in isolation, Brave, Bold, Brilliant connects all the pieces. They bring lived experience, psychometric profiling, and a comprehensive approach to align the CEO, the board, and the entire organisation

The Power of a Strategic Toolkit

Both Jeanette & Mike advocate for a "toolkit" approach. 

Jeantte's Rise Academy, a fully online digital platform, offers 12 modules packed with videos, workbooks, and a business toolkit containing over 150 assets, guides, templates, and case studies. 

This provides immediate implementation resources for businesses of all sizes. 

Mike utilises a similar approach in his in-person training, offering an aftercare retainer to support implementation.

Stress Testing and Proactive Change

Don't wait for a crisis to identify weaknesses in your processes. Stress test your systems in a controlled environment to find breaking points. 

Embrace change proactively, staying ahead of the curve.

The Helicopter Analogy: Strategic Leadership

Avoiding Micromanagement, which stifles your team and stems from a lack of trust. 

Think of yourself as a helicopter pilot. Hover above your business, observing the landscape, making strategic choices, and dealing with investors. 

Know when to land, offering support and guidance, and then take off again, empowering your team to execute.

 In summary 

Jeanette offers invaluable advice for business leaders and entrepreneurs:

  1. Define Your "Why": Without a clear purpose, you'll waste time and energy.
  2. Understand Your Position: Know your current state and desired future.
  3. Create a Strategic Plan: Develop a roadmap with clear drivers for growth and profitability.
  4. Know Your Numbers: Track key performance indicators and financial strength metrics.
  5. Build Capability: Hire talented people and delegate tasks.
  6. Work On the Business: Adopt a helicopter perspective, observing, strategising, and empowering your team.

Homework

Homework for Business Leaders:

Jeanette leaves listeners with the following powerful homework assignment:

  1. Take some time to reflect and create space for thinking about your existing processes. 
  2. Map out your current processes on a flip chart to identify any crunch points or areas where the business might be getting stuck. 
  3. Include looking for opportunities to automate, integrate AI, and assess the customer journey from the customer's perspective. 
  4. By doing this, as leaders you can better understand your operations and make necessary adjustments to improve efficiency and customer experience.

Final Thoughts

By implementing these strategies and embracing a proactive, growth-oriented mindset, you can unlock your business's full potential. Remember to define your "why," build a strong team, and continuously adapt to the ever-changing business landscape.

Follow up: 

Please let us know your thoughts on this episode. Have you been inspired by Jeanette’s advice?

We are really interested to hear what you have to say. You can message Mike directly on LinkedIn, he loves receiving your comments and having great dialogue with you. Or you can email him directly on the Strategus Consulting email address on the company’s website.

Thank you for joining us today. Hopefully you enjoyed it and you'll return next time for another blog, We'll see you then.

Where to find Jeanette: 

Website: https://brave-bold-brilliant.com/

LinkedIn: https://www.linkedin.com/in/jeannettelinfoot/

About the Host

Mike Harris is an experienced business leader and founder & lead consultant at Strategus Consulting. With 40 years of experience, Mike offers a unique opportunity for readers to learn and grow as strategic leaders. 

To find out more, visit his website www.strategusconsulting.co.uk

 Follow him on LinkedIn: http://linkedin.com/in/mike-harris-095b4775

The Leaders In Strategy Podcast is brought to you by Strategus Consulting, a management consultancy that works with organisations and individuals to achieve their ambitions by focusing on their strategic plans and providing leadership, guidance & support.

You can watch the full video here: https://youtu.be/R3Raxn-cuMk?si=7iFC8hca8zysK8MC

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About the author 

Mike Harris is an experienced business leader and founder & lead consultant at Strategus Consulting. With 40 years of experience, Mike offers a unique opportunity for readers to learn and grow as strategic leaders. He is also the host of the Leaders In Strategy Podcast, which can be found on Podbean, Spotify, Amazon Music, Apple Podcast and YouTube.

The Leaders in strategy blog is brought to you by Strategus Consulting, a management consultancy that works with organisations and individuals to achieve their ambitions by focusing on their strategic plans and providing leadership, guidance & support.

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